Account Manager - Direct Marketing

  • Category
    Marketing
  • Location
    Lexington, Massachusetts
  • Type
    Direct hire

Our client, a direct marketing fundraising agency, is looking to hire an Account Manager to join their client services team.  The position is responsible for managing projects and offering strategic & execution support for non-profit clients.  It is fully remote (with occasional travel to client site and/or office for required meetings).

Responsibilities include:

  • Set strategic direction through innovative idea generation, looking at traditional channels and new, alternative direct response programs.
  • Participate in team meetings, and present results to clients and partners.
  • Write/review strategy briefs for selected clients.
  • Review creative and make sure it is on strategy and meets objectives set in creative brief.
  • Review and provide feedback for acquisition list plans provided by outside partners.
  • Develop segmentation and merge/purge instructions to service bureaus on behalf of clients.
  • Work with partner vendors to oversee execution of program.
  • Quality checking of work produced by outside partners.
  • Create and analyze reports needed to develop strategy, creative and segmentation consultation.
  • Help the account team develop annual budgets.
  • Attend industry conferences if needed.

Requirements include:

  • Bachelor’s degree and 6-10 years of marketing and/or communications experience required.
  • Must demonstrate a solid knowledge of CRM, Digital, Data, and Direct Response Marketing.
  • Strong written and verbal communication abilities.
  • Good proofreading skills.
  • Organized and detail oriented.
  • Can work well in a team and independently.
  • Track record of excellent customer/client service.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).

Offering a competitive salary and a generous benefits package.

For more information, apply today or email kanderson@incendia.com

#LI-KA1
#ZR

Katherine Anderson
Recruiting Partner
ABOUT ME
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