Account Director - Direct Marketing
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CategoryMarketing
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LocationLexington, Massachusetts
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TypeDirect hire
Our client, a direct marketing fundraising agency, is looking to hire an Account Director to join their client services team. The position is responsible for driving the overall strategic direction for non-profit clients through innovative idea generation, looking at traditional channels and alternative direct response programs. It is fully remote (with occasional travel to client site and/or office for required meetings).
Responsibilities include:
- Own and lead the overall strategic direction for client accounts across all direct response channels.
- Serve as the senior point of contact for clients, building and maintaining strong relationships.
- Provide strategic oversight across all direct response channels ensuring integration and alignment.
- Develop and manage overall client budgets, including forecasting revenue, costs and cash flow across programs.
- Oversee execution of client programs, either directly or by guiding internal team members and vendor partners.
- Guide the development of program strategy, including segmentation, offers, testing and creative approach.
- Review and approve strategic briefs and creative assets to ensure alignment with campaign goals.
- Analyze campaign performance, connecting the outcomes to the overall program strategy and broader industry benchmarks.
- Identify opportunities for program growth and introduce innovative fundraising strategies.
- Represent client interests across internal teams and external vendor partners.
- Lead strategic client presentations and contribute to quarterly/annual business forecasting and reviews.
- Identify and pursue new business opportunities through proposals, presentations, and prospect meetings.
- Supervise and mentor account management staff; foster team collaboration and knowledge sharing.
- Resolve client issues efficiently and act as a key escalation point when challenges arise.
- Participate in industry events and conferences to represent the agency and stay informed on market trends.
Requirements include:
- Bachelor’s degree and 12+ years of relevant marketing and/or communications experience required.
- Must demonstrate a solid knowledge of CRM, Digital, Data, and Direct Response Marketing.
- Strong written and verbal communication abilities.
- Advanced knowledge of MS Excel.
- Organized and detail-oriented.
- Can shift gears and juggle multiple tasks effectively.
- Track record of excellent customer/client service.
Offering a competitive salary and a generous benefits package.
For more information, apply today or email kanderson@incendia.com
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